Your Brand’s Personality
Deliver your brand’s visual and communication message with precision
The most successful brands are not memorable by accident. They have a clearly defined brand strategy, which includes distinctive assets, a powerful story behind them and a deep connection with their customers. To get to this point, many business owners struggle finding and choosing the right digital partner among the 100’s of options in the market.
Spark Interact is a strategic branding agency that brings your visual and communication elements together to create a distinctive brand identity; one that consumers will not only remember and be motivated by, but ultimately purchase from.
A style guide is an essential tool in brand development. Like a brand bible, this document outlines all the different elements such as typefaces, colour palettes, photography style and logo usage – and guidelines on how to treat each element for various marketing collaterals such as business cards, brochures, signage and uniforms, etc...
Any logos developed during the brand development process are supplied to you in various file formats universally recognised on all platforms (Windows, Mac, iOS, Android, Unix, HTML).
Ownership of any assets developed during the brand development process are yours. They are royalty-free and you have full copyright.
Make your brand roll-out a stress free experience with Spark! Our brand development clients stay on board for the sheer simplicity and convenience of having a single source for all the brand roll-out requirements. A seamless experience across both online and offline channels = consistency = a strong brand. Once we have set the foundation in place, we can create your website or refresh your digital presence, revisit your strategy and implement your marketing initiatives for you. Because we’ve developed the foundation and the assets in-house, everything is readily available for us to access and reproduce. The result, within budget and time efficient roll out.
Get AnswersSpark’s brand management is like having an investment advisor manage your stock portfolio. It’s having someone dedicated to maintaining and monitoring your brand. We work with you to preserve the standards we set at the start of the brand development process, and continue to provide recommendations on possible enhancements in the future. In this competitive, digital world a lot of changes can “shake” and influence the way customers perceive your products and services – things like new trends, emerging competitors, or current events. As your brand manager, we ensure your brand can stay in control and stay relevant to your loyal customers.
Get AnswersWith the brand development process, we also consider signage, especially when it comes to brick and mortar locations. Without a doubt, signage is one of the most critical components of a consumer facing brand strategy. From building signage, POS posters, decals and A-frames, Spark can create signage that will remain consistent with your entire portfolio to solidify your brand positioning.
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